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Table of Contents
PART I: ECONOMIC FOUNDATIONS
1. Managerial Economics and Decision Making
2. Demand and Supply
3. Measuring and Using Demand
PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
4. Production and Costs
5. Perfect Competition
6. Monopoly and Monopolistic Competition
7. Cartels and Oligopoly
8. Game Theory and Oligopoly
9. A Manager’s Guide to Antitrust Policy
PART III: MANAGERIAL DECISIONS
10. Advanced Pricing Decisions
11. Decisions About Vertical Integration and Distribution
12. Decisions About Production, Products, and Location
13. Marketing Decisions: Advertising and Promotion
14. Business Decisions Under Uncertainty
15. Managerial Decisions About Information
16. Using Present Value to Make Multi-Period Managerial Decisions
The following content is posted on www.pearsonhighered.com:
WEB APPENDIX: The Business Plan
WEB CHAPTER: Franchising Decisions
***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***
Economics of Managerial Decisions, The PDF Manual Solutions , PDF Economics of Managerial Decisions, The , Fast Download Economics of Managerial Decisions, The , Roger Blair Mark Rush,Category : Higher Education
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