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Instant Download of Business Communication Polishing Your Professional Presence 2nd Edition by Barbara G. Shwom , Lisa Gueldenzoph Snyder test bank
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Product Descriptions: Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.
Career success depends largely on one’s ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success.
Table of contents: PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News
PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations
PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up
Product Detail: Language: English
ISBN-10: 0133059510
ISBN-13: 978-0133059519
ISBN-13: 9780133059519
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