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Table of contents:
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: Subcultures
Chapter 14: Culture
Product Detail:
Language: English
ISBN-10: 0132671840
ISBN-13: 978-0132671842
ISBN-13: 9780132671842
***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***
Consumer Behavior 10th Edition PDF Manual Solutions , PDF Consumer Behavior 10th Edition , Fast Download Consumer Behavior 10th Edition , Michael R.Solomon,Category : Marketing
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